PR PORTFOLIO
HER FITNESS CLUB MEDIA KIT
As a part of my Advanced Newswriting PR class, I created this media kit for Her Fitness Club, a brand I created. The goal of this media kit was to introduce the brand and highlight its grand opening.
This project showcases my skills in:
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Brand storytelling
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Graphic design (Canva)
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Audience profiling
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Media strategy tailored to potential sponsors and collaborators
This media kit includes brand overview, mission, demographic insights, sample content, and partnership opportunities — all designed to help the brand attract aligned, high-value collaborations in the fitness and wellness space.
SPCA DIGITAL COMMUNICATION PLAN
As a part of my Digital Media and Social Media course, I created this digital communication plan along with classmates for the SPCA of Texas. The goal of this digital communication plan was to elevate the SPCA’s digital presence and amplify its mission of providing every animal with exceptional care and a loving home.
By leveraging a multi-platform strategy—including social media, email marketing, and SEO—the plan aims to raise awareness, increase adoptions, and grow the organization’s base of supporters and donors.
The comprehensive plan includes an executive summary, situation and competitor analyses, a SWOT assessment, clearly defined goals and objectives, targeted messaging, and a series of digital communication activities. Each component is designed to align with the SPCA’s mission while optimizing online engagement and community impact. Through this strategy, the SPCA of Texas can expand its reach, deepen connections with key publics, and ultimately help more animals find safe, permanent homes.